Launch a new campus or venue

This step-by-step guide will walk you through a one-year process of preparing for and launching a new off-site campus or on-site venue for your church.

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In the process of following your one-year plan to launch a new campus or venue, each section will be separated into 12 areas of interest:

12-10 months out

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Marriage and Family [+]

  • Evaluate your personal capacity for this new endeavor
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Team Building [+]

  • Begin weekly prayer with staff
  • Determine the necessary qualifications for campus pastor
  • Evaluate departments that will need to be replicated
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Finances [+]

  • Determine scalability of financial services (admin, accounting)
  • Determine start up costs for each department
  • Determine ongoing costs post-launch
  • Determine whether there is a need for CMN Matching Funds
  • Determine possible fundraising avenues
  • Develop fundraising strategy
  • Write out a 90-second fundraising vision you can present to potential donors
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Vision [+]

  • Evaluate current vision and ministry plan
  • Cast vision for new campus to staff, board, and decision makers

Marketing [+]

  • Evaluate current church branding
  • Update website and social media with new vision
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Pre-Launch Meetings [+]

  • Meet with Presbyter, CMN Rep, and District Church Planting Director (CPD)
  • Meet with other pastors who have multiplied
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Location [+]

  • Complete demographic study of your church
  • Determine specific venue needs
  • Study proximity of other churches near target location
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Systems: Connect [+]

The purpose of connect systems is to help with assimilation

  • Determine the health and scalability of current connect systems in your church
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Systems: Grow [+]

Grow systems are focused on discipleship

  • Determine health and scalability of current grow systems in your church
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Systems: Serve [+]

Serve systems help build a leadership pipeline through volunteering

  • Determine health and scalability of current serve systems in your church
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Systems: Go [+]

Go systems include outreach, evangelism, and missions

  • Determine health and scalability of current go systems in your church
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Systems: Worship [+]

Worship systems encompass the Sunday experience, which includes preaching and the worship music

  • Determine worship health and scalability in your church

9-7 months out

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Marriage and Family [+]

  • Invest in the families of key team members
  • Plan marriage retreat for key leaders
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Team Building [+]

  • Interview potential campus pastor
  • Begin campus pastor training
  • Publically express need for launch team
  • Begin to establish ministry leaders
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Finances [+]

  • Estimate start-up budget
  • Develop central systems for admin and accounting
  • Apply for CMN Matching Funds
  • Establish fundraising goals based on start-up budget
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Vision [+]

  • Develop language to include multiple campuses
  • Cast launch vision to key stakeholders
  • Cast vision to entire church

Marketing [+]

  • Create marketing and awareness strategy
  • Update web and social media guidelines with new language
  • Develop central system for marketing and awareness
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Pre-Launch Meetings [+]

  • Outline a potential interest meeting
  • Have campus pastor begin small group meetings
  • Begin relationships with leaders in target community (e.g. Chamber of Commerce)
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Location [+]

  • Begin venue search
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Systems: Connect [+]

  • Write out connect systems operations for replication
  • Develop central system for Connect
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Systems: Grow [+]

  • Write out grow systems operations for replication
  • Develop central system for Grow
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Systems: Serve [+]

  • Write out serve systems operations for replication
  • Develop central system for Serve
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Systems: Go [+]

  • Write out go systems operations for replication
  • Develop central system for Go
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Systems: Worship [+]

  • Determine communication strategy for pastoral team
  • Write out worship systems operations for replication
  • Develop central system for Worship

6-4 months out

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Marriage and Family [+]

  • Perform marriage and family health check for campus pastor
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Team Building [+]

  • Recruit leadership team
  • Schedule prayer meetings
  • Ask church to be praying for the campus pastor and launch team
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Finances [+]

  • Purchase equipment (large equipment purchases), sound, lighting, etc.
  • Identify vendors
  • Finalize an operations budget
  • Evaluate fundraising progress and goals
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Vision [+]

  • Plan how the vision of the local church will be implemented at the new campus

Marketing [+]

  • Finalized design, promo material, cards, etc.
  • Create and publish campus presence on web and social media
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Pre-Launch Meetings [+]

  • Hold a pre-launch interest meeting
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Location [+]

  • Confirm venue
  • Plan and design venue set-up
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Systems: Connect [+]

  • Develop guest experience
  • Determine assimilation strategy
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Systems: Grow [+]

  • Establish small group director
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Systems: Serve [+]

  • Establish serve teams director
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Systems: Go [+]

  • Hold a community outreach event
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Systems: Worship [+]

  • Think through delivery systems- livestream, recorded, live
  • Establish worship style and leader
  • Develop an all-church master calendar
  • Schedule the speaking team for the first six months after the launch date
  • Prepare a launch day sermon

3-2 months out

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Marriage and Family [+]

  • Schedule time for a family vacation or for time off after launch
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Team Building [+]

  • Communicate launch team roles and expectations
  • Background checks completed on all volunteers
  • Hold monthly team meetings
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Finances [+]

  • Purchase small equipment
  • Discuss the importance of tithing with your team
  • Determine last-minute needs and approach donors
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Vision [+]

  • Share launch date
  • Challenge your congregation to pray and fast ahead of the new launch
  • Ask for attendance commitments ("Will you stay 3/6/12 months?")
  • Increase involvement of campus pastor in services

Marketing [+]

  • Finalize and order all needed design material
  • Run a paid social media campaign and Google SEO (search engine optimization) campaign
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Pre-Launch Meetings [+]

  • Continue with ongoing launch interest meetings
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Location [+]

  • Have team member walkthroughs of venue/campus
  • Evaluate facility needs and plan a "community serve" day to address those issues
  • Obtain liability insurance for new building
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Systems: Connect [+]

  • Develop connection card, tithing envelopes, information center plan
  • Develop plan for visitor follow up
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Systems: Grow [+]

  • Outline kids ministry systems
  • Outline new believer and discipleship pipelines
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Systems: Serve [+]

  • Develop roster of volunteers for launch Sunday
  • Develop serve schedule for volunteers
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Systems: Go [+]

  • Increase community presence by sponsoring a community event
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Systems: Worship [+]

  • Finalize service planning
  • Schedule worship rehearsals
  • Finalize speaking schedule
  • Work on launch day sermon
  • Review all-church master calendar

1 month out

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Marriage and Family [+]

  • Pray with the campus pastor and their family
  • Address any final concerns their family may have
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Team Building [+]

  • Host weekly team training meetings
  • Celebrate the campus/venue launch team
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Finances [+]

  • Evaluate final needs and make last-minute purchases
  • Promote final giving opportunity to potential donors and members of your church
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Vision [+]

  • Hold prayer service for new campus
  • Promote upcoming launch in your services
  • Encourage ownership of the campus vision

Marketing [+]

  • Review ordered promotional materials
  • Distribute church swag to volunteers
  • Visit local businesses
  • Have launch team and volunteers distribute door hangers in local community
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Pre-Launch Meetings [+]

  • Hold final pre-launch interest meetings
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Location [+]

  • Practice venue set-up
  • Make a plan for set-up and tear-down
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Systems: Connect [+]

  • Prepare first-time guest cards, pens, tithing envelopes, gifts
  • Plan guest follow-up procedures
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Systems: Grow [+]

  • Prepare small groups content
  • Train service volunteers
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Systems: Serve [+]

  • Develop serve on-ramp
  • Confirm background checks for all new volunteers
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Systems: Go [+]

  • Increase community outreach leading up to launch day
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Systems: Worship [+]

  • Finalize service materials (announcements, slides, run sheet)
  • Set up sound equipment
  • Meet to run through service run sheet