Launch a new campus or venue

This step-by-step guide will walk you through a one-year process of preparing for and launching a new off-site campus or on-site venue for your church.

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In the process of following your one-year plan to launch a new campus or venue, each section will be separated into 12 areas of interest:

12-10 months out

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Marriage and Family [+]

  • Evaluate your personal capacity for this new endeavor
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Team Building [+]

  • Begin weekly prayer with staff
  • Determine the necessary qualifications for campus pastor
  • Evaluate departments that will need to be replicated
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Finances [+]

  • Determine scalability of financial services (admin, accounting)
  • Determine start up costs for each department
  • Determine ongoing costs post-launch
  • Determine whether there is a need for CMN Matching Funds
  • Determine possible fundraising avenues
  • Develop fundraising strategy
  • Write out a 90-second fundraising vision you can present to potential donors
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Vision [+]

  • Evaluate current vision and ministry plan
  • Cast vision for new campus to staff, board, and decision makers

Marketing [+]

  • Evaluate current church branding
  • Update website and social media with new vision
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Pre-Launch Meetings [+]

  • Meet with Presbyter, CMN Rep, and District Church Planting Director (CPD)
  • Meet with other pastors who have multiplied
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Location [+]

  • Complete demographic study of your church
  • Determine specific venue needs
  • Study proximity of other churches near target location
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Systems: Connect [+]

The purpose of connect systems is to help with assimilation

  • Determine the health and scalability of current connect systems in your church
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Systems: Grow [+]

Grow systems are focused on discipleship

  • Determine health and scalability of current grow systems in your church
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Systems: Serve [+]

Serve systems help build a leadership pipeline through volunteering

  • Determine health and scalability of current serve systems in your church
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Systems: Go [+]

Go systems include outreach, evangelism, and missions

  • Determine health and scalability of current go systems in your church
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Systems: Worship [+]

Worship systems encompass the Sunday experience, which includes preaching and the worship music

  • Determine worship health and scalability in your church

9-7 months out

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Marriage and Family [+]

  • Invest in the families of key team members
  • Plan marriage retreat for key leaders
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Team Building [+]

  • Interview potential campus pastor
  • Begin campus pastor training
  • Publically express need for launch team
  • Begin to establish ministry leaders
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Finances [+]

  • Estimate start-up budget
  • Develop central systems for admin and accounting
  • Apply for CMN Matching Funds
  • Establish fundraising goals based on start-up budget
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Vision [+]

  • Develop language to include multiple campuses
  • Cast launch vision to key stakeholders
  • Cast vision to entire church

Marketing [+]

  • Create marketing and awareness strategy
  • Update web and social media guidelines with new language
  • Develop central system for marketing and awareness
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Pre-Launch Meetings [+]

  • Outline a potential interest meeting
  • Have campus pastor begin small group meetings
  • Begin relationships with leaders in target community (e.g. Chamber of Commerce)
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Location [+]

  • Begin venue search
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Systems: Connect [+]

  • Write out connect systems operations for replication
  • Develop central system for Connect
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Systems: Grow [+]

  • Write out grow systems operations for replication
  • Develop central system for Grow
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Systems: Serve [+]

  • Write out serve systems operations for replication
  • Develop central system for Serve
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Systems: Go [+]

  • Write out go systems operations for replication
  • Develop central system for Go
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Systems: Worship [+]

  • Determine communication strategy for pastoral team
  • Write out worship systems operations for replication
  • Develop central system for Worship

6-4 months out

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Marriage and Family [+]

  • Perform marriage and family health check for campus pastor
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Team Building [+]

  • Recruit leadership team
  • Schedule prayer meetings
  • Ask church to be praying for the campus pastor and launch team
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Finances [+]

  • Purchase equipment (large equipment purchases), sound, lighting, etc.
  • Identify vendors
  • Finalize an operations budget
  • Evaluate fundraising progress and goals
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Vision [+]

  • Plan how the vision of the local church will be implemented at the new campus

Marketing [+]

  • Finalized design, promo material, cards, etc.
  • Create and publish campus presence on web and social media
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Pre-Launch Meetings [+]

  • Hold a pre-launch interest meeting
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Location [+]

  • Confirm venue
  • Plan and design venue set-up
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Systems: Connect [+]

  • Develop guest experience
  • Determine assimilation strategy
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Systems: Grow [+]

  • Establish small group director
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Systems: Serve [+]

  • Establish serve teams director
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Systems: Go [+]

  • Hold a community outreach event
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Systems: Worship [+]

  • Think through delivery systems- livestream, recorded, live
  • Establish worship style and leader
  • Develop an all-church master calendar
  • Schedule the speaking team for the first six months after the launch date
  • Prepare a launch day sermon